May 20–22, 2025 – Seamless Middle East 2025, the largest and most influential exhibition for smart cards, digital identity, and payment technologies in the Middle East, was successfully held at the Dubai World Trade Centre.
As a leading supplier of high-performance card material solutions for digital payment and intelligent identification, Betterial showcased its latest innovations, including the world’s first COE Color PVC with White PVC Overlay Technology, recyclable polymer card core materials, and high-end polycarbonate (PC) card materials.
Betterial’s cutting-edge solutions attracted strong interest from global customers and partners, including Ms. Gabrielle Bugat, CEO of Giesecke+Devrient (G+D) ePayments, one of the world’s leading providers of security technology and payment solutions.
Strong Interest from Global Industry Professionals
Throughout the exhibition, Betterial’s booth became one of the event’s highlights, attracting a steady stream of visitors from the Middle East, Africa, and Southeast Asia.
Industry professionals showed significant interest in Betterial’s latest high-performance card material solutions for digital payment and intelligent identification systems, recognizing their potential to enhance security, durability, and sustainability across a wide range of card applications.
In-Depth Technical Exchange and Customer Engagement
During the exhibition, Betterial’s sales and technical experts engaged in extensive discussions with visitors, providing detailed consultations on:
- Material technologies
- Product performance and features
- Industry trends
- Customized application solutions
Several customers also expressed strong intentions to establish future business partnerships during the event, reflecting the industry’s confidence in Betterial’s products, technologies, and professional services.
Supporting the Digital Transformation of the Financial Industry
By participating in Seamless Middle East 2025, Betterial not only demonstrated its technological leadership in card materials for digital payment and intelligent identification applications but also further strengthened its position in the global market.
The company provides comprehensive customized card material solutions for:
- Banking institutions
- Government agencies
- Corporate customers
These solutions help accelerate the digital transformation of the financial sector across the Middle East by delivering secure, reliable, and high-performance card technologies.
Driving Innovation in Secure Card Materials
Looking ahead, Betterial looks forward to collaborating with more global partners to promote continuous innovation in materials for the fintech and secure identification industries.
Through ongoing technological advancement, the company remains committed to delivering higher-quality, safer, and more environmentally friendly card material solutions, supporting the sustainable development of the global digital payment and intelligent identification industries.